Impala is the first neuromarketing DIY platform that enables you to gain a deep understanding of consumer behavior without consulting a 3rd party. In your own time and speed, you can collect out of the box data that will take your marketing and business strategy to a new level.
But before you are ready to do so, you need to understand:
- what data do you actually need to collect;
- what are the best measurement tools for your needs (innovative or classic measurement tools);
- how you interpret and get insights from the data collected
Market Research Tools
At IMPALA, we provide you with the latest innovative measurement tools such as Eyetracking, Emotional Recognition, IAT and Virtual Shopping as well to best classic research tools.
Sometimes only one measurement tool is needed to detect the information needed – sometimes it is a combination of several tools. We are happy to advise you on choosing the best tools and guide you in how to use them.
To collect data is one thing, to understand it a totally different one. We can guide you on how to analyze your data for each respondent so can analyze case by case or on group (sample) level.
In many cases understanding consumer’s behavior is not everything – but actual data is crucial for creating the big picture. We can help you understand what data to collect and how to do it on our platform.
As complex and specific consumer behavior can be, as specific and unique are the needs of every business. That’s why we strongly believe that every business should have a customized solution based on their needs and requests.
We are happy to advise on any questions you have and work on a solution together in order to ensure best results possible.